United Nations
Information Centre | Nepal
A Customer’s Journey Towards Using Financial Services in Nepal
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The above is an excerpt from a persona map developed for existing and prospective women customers of agent banking services in Nepal. Here’s more: Bimla and her husband are part of a village-level cooperative society, she has at least one loan from a micro finance institution and she is part of a joint liability group. Bimla puts savings in the cooperative society on a monthly basis and also discusses other social/financial matters with the group The Mobile Money for the Poor (MM4P) programmer undertook a study of the customer journey, and found that accessing services through agent banking from financial institutions in Nepal is more challenging and full of headaches than through the main local competition—cooperatives or group banking.
Publisher:
UNCDF, MM4P ,   (2015 )
Type / Script:
Publication in English
Keywords:
FINANCE, FINANCIAL SERVICES, ELECTRONIC BANKING, TELEBANKING, RURAL DEVELOPMENT, DEVELOPMENT FINANCE, ECONOMIC AND SOCIAL DEVELOPMENT, FINANCE, BANKS, BANK RESERVES, FINANCIAL SERVICES, MONEY, DIGITAL TECHNOLOGY, ELECTRONIC MONEY SYSTEMS, DIGITAL CASH, DIGITAL CURRENCY, DIGITAL MONEY, VIRTUAL CASH, VIRTUAL MONEY
Thematic Group:
 UNCDF : Capital Development
Thesaurus:
02.06.01  -  Public Finance
Reference Link:
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